Research into film posters

Research into film posters 

One of the film posters I have looked into is The Hunger Games. I decided to look into this film as it was produced by Lions Gate, one of the major film production companies. This means that the film had a large production budget so was able to create a professional film poster. Not only did they create a poster but they created a range of them including a number of different characters in the film.

This is effective as it sets up the film as the audience are able to see the different characters in the film that play a main role in the story. These character posters give you the name of the film and the cinema release date. It also gives the name of the production company Lions Gate. The purpose of a film poster is to grab the audiences attention in order for them to watch the film. This is done through portraying the film in a positive way and can often include positive audience and analytical reviews.

The Hunger Games has a number of different film posters. After the different character posters there is also four full film posters. These mainly include the main character of the film, Katniss Everdeen. The two shown here at the sides are very similar, showing Katniss as a fighter as she is seen with her bow and arrows. On all four the quote ''the world will be watching'' is printed along the top. As The Hunger Games is a trilogy all the film posters contain a quote related to the film.

Using a mixture of film posters will help to gain the audiences attention as it gives people a range of different images to associate with the film. They all contain either the main character or a symbol you can associate with the film, in this case it is the Mockingjay pin. The symbol is a theme that runs throughout all of the films and holds a lot of meaning and importance.




Another film poster I have looked at is Step Brothers. I decided to look at this film as well as The Hunger Games as Step Brothers is a domestic comedy. Researching this film poster will give me some ideas for our film poster as they are the same genre. Although our film is only a short film and Step Brothers is a full length film I can look at some aspects of the poster such as the layout and use some of the features.





Step Brothers also has more than one film poster. This is quite regular for large budget films as they have the money to create more than one poster, from an audiences prospective this is beneficial as it shows more than one side of the film. For example the poster on the left shows the two brothers positioned as if for a family photograph, it also shows them getting on which is then contrasted when you look at the poster on the right as they look like they are fighting.
Looking at these two posters for Step Brothers I can see the main two actors names are positioned at the top of the poster this is to let the audience know who is in the film and in this case it could be because they are well known actors and could persuade someone to watch the film because they have enjoyed that actors performance in another film. We could do this on our film poster as it could get unknown actors credit for the work they have done.