Audience Questionnaire- storyline

I have decided to conduct a questionnaire in which I can find out an audience's perspective on our film and the storyline we have presented so far. I decided to make the questionnaire on Google Drive in the Forms section as this was quick and easy to create as well as being simple to use for the audience. The questionnaire had limited options on some questions so that it was easy for me to analyse the answers and make changes easily. The forms section also creates graphs based on the answers given which was a good visual aid to clearly see how people felt about the storyline. I asked questions about the audience as well as the film so I can get as much of an insight as possible. 

 

The first question I asked was "How old are you?".

By asking this question I could find out the relevance of their opinion due to relation of my target audience. Most of the people who answered my questionnaire were teenagers or people in their 20's. This means that this questionnaire would be good to analyse as a large part of our target audience would be teenagers. From this it means the answers and feedback I have obtained would be more relevant for when analysing the results. However, I also got feedback from other age groups. This is because it's still important to ask other ages so then the questionnaire wouldn't be biased as then it's not aimed at one type of person. 

The next question I asked was "What is your occupation?"

The answers given are shown on the left. Clearly, there are a diverse amount of jobs/careers in place which shows that there will be people with different interests as well as personalities when filling out the questionnaire which I have created. By having people with different views and opinions I will be able to get a more diverse set of answers making it more useful when it comes to changing the storyline or script if needed. This again makes the questionnaire less biased as I haven't asked people from one place.







I then needed to know if people understood the storyline. So before the questions came up on the questionnaire I decided to copy an extract of the written storyline so they could read it to see if it was easily understood or not.

The questionnaire shows that most people understood the storyline but there was a quarter of the people who didn't understand the storyline. In order to prevent people from getting confused I think that revisiting the storyline and simplifying it would make it easier for people to understand. This way when more people understand the storyline there could be a bigger potential audience.

As we already had a target audience in mind and we had created the storyline around that specific audience it was important to see if the audience thought the same audience as we had created for.

From the responses given most people thought that film was aimed towards a younger audience and teenagers. However, couples and families were also alternative options which had been put forward. By other people thinking that the film is aimed at more than one audience it means I can aim it towards a diverse age group. This would work out well as then it can reach more people which would result in the film having more success.





Once I had found out that people were identify the age group for the film I also wanted to know what they thought the genre of the film was. This would then be able to tell me if I was creating the film in accordance with the correct genre.

Every user apart from one identified the film as being a comedy which shows that there was understanding of the film in place. However, one person chose "other" as an option and thought the film was a romantic comedy. This is acceptable when figuring out the genre of my film as it is a comedy and there is a love relationship involved which could be interpreted as being a romantic comedy.

I wanted to then see where people thought our film would be viewed.

From the graph on the left it shows that half of the recipients thought the film would be shown in the cinema. However, there were alternative methods to where people thought the film would be displayed. One option which was chosen and not listed was a film festival. By having this response with different locations my film could be displayed it shows that it able to be shown on different media platforms as it suits a range of different audiences.

Next, I thought it would be a good idea to find out where people would normally watch films. This is so that then I could see what the most popular viewing method is so then I could prioritise this to suit a specific device or audience.

People from the questionnaire generally said that they prefer to watch films at home and this included options such as online, TV or DVD. This means that I would be better off creating my film in a format which would suit all these viewing methods. This is so then it appeals to the majority audience as it would suit the preference of the viewers. This would then make the film more popular as then they could watch the film whatever way they wanted to.

The film I was creating was something that could happen in day to day life maybe just not in as extreme cases. By creating something realistic it allows the audience and viewers to relate to the film which could then gain their interest as it would be something which they already know of. In order to see if this was happening I wanted to know if the recipients could relate to any of the characters mentioned in the storyline.

This question had mixed feedback as to whether they could relate to the characters in my film or not. Some thought they could due to the arguing aspect of the film. However, some couldn't see any similarities. This hasn't really affected me to change any characters as everyone is different and won't react in the same way as others. 






The last question I asked was if the recipients would watch the film. This is so I could see if it would be popular or not.

Overall 3/4 of the people would watch the film which shows that it has an interesting storyline which could potentially interest other people. Although 1/4 of the audience didn't want to watch the film this wouldn't affect my production of the film as some people may not be interested in comedy films.

Overall, by completing this questionnaire I have gained an idea of what people like and dislike about my film. This has allowed me to evaluate what work I have done and see if I can change some aspects of the film to improve it or even gain a larger audience.