When it came to looking at possible distributors of my film I wanted to know what should be considered in order to ensure I could get the best film distributor possible as this could add more success to the film. I researched the steps to follow when thinking of distributing a short film and these were the steps to follow:
Step 1: Cast & Crew/Industry Screenings
Once the film has been produced they should organise a screening with the cast and crew so that they can ensure that they are all happy with the film and then they can add opinions and input to the film which could lead to improvements.
Step 2: Prepare a Press & Publicity Kit
Before the distribution or showcasing the film to industries they should think about how they are going to present their press materials.
Step 3: Press and Industry Promotion
You should research the best PR companies in order to get the most out of your film. You can send them to places such as TV where you can send movie trailers and advertising agencies. This would then reach a wide range of people which could help to grow the target audience. These companies can give constructive feedback which would help to improve your film.
Step 4: Festivals & Awards
Some independent film companies send their films to festivals where a variety of audiences can see their film where they could potentially win an award and get their film distributed. By sending a film to a film festival they can figure out their target audience and find out the best way to present their film.
Step 5: Get a Distributor, Agent or Self-distribute
A distributor will help market and produce sales for the film you have made. However, an agent can help to represent you as a film maker. However, some film makers tend to go independent so they can keep the rights for their own film without sharing as much credit.
Step 6: Cinema, TV, Screenings, DVD & Online
Depending if people want to make a profit or gain exposure the film is distributed in different ways. For example, for people wanting exposure they may post onto free movie websites so they can get exposure without having to spend a lot of money which is good for people with a low budget. However, if they are wanting to make money they will have to discuss strategies with their distributor to discuss things such as possible contracts.
Step 7: Plan your next project
From working close with industries on your first film if they really like your idea they may be interested in a second film which may open doors for you gain more exposure and well known within the film industry.
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