Distribution and certificate of short films.

We need to look how to advertise and promote our film so it reaches it's target audience as well as a large viewerbase. There are several ways to market a short film;

• Viral advert
• Film festival 
• Webiste
• Email adress/ social media. 
• teaser trailer.
• Online film sites. 

The most appropriate methods for us would be a teaser trailer, social media and possibly submitting it to a film festival. But to qualify for these methods our film needs a rating out of the following.

Certificate 

For our film to be suitable to show we must give it a rating so the viewers know what they are getting into when they watch it. All our films are rated by the British Board Of Film Classification (BBFC) and they deem what is suitable to show in the United KIngdom.

U 

U stands for Universal and is the standard for a film that is suitable for ages over 4, but it is impossible to predict what a certain child might dislike so parental controls still may be needed.

PG 

PG stands for parental guidance. This essentially means that children can watch the film and the film shouldn't upset a child under 8 but for more sensitive children it could cause some issues with mild fight scenes and language.

 12 and 12A. 

12 and 12A are films that are suitable for a viewers aged 12 and over. 12A means that you must be at least 12 to watch the film in cinemas with an accompanying adult. For reference the use of words like "bitch" and "twat" is acceptable in the catorgory as long as it's not used aggressively.

 15

15 is where the content of the film is allowed a lot of freedom. For instance the films may contain, frequent strong language of the F*** variety, sexual nudity and references to sex, drug taking and strong violence. The behaviour in these films must not be endorsed as "cool" or impressionable teens could copy it.

18

18 rated films are allowed lots of freedom with content, they can contain strong language such as c*** as well as frequent use of other words like f***. These films can even contain real sex in some circumstances as well as strong horror and graphic close ups of gore.They can even contain discriminatory language and behaviour which isn't allowed in 15 rated films.

R18

R18 category is filtered out from the main public and is legally restricted. Only liscensed cinemas and shops may sell these works with the customer having to legally be 18 years of age. The films are really only sex and contain very adult themes.