Storyboards rough and photo

https://www.storyboardthat.com/userboards/mediagroup6/post-it

Character Profile

Character Profile

Name: Laura
Age:18 
Nationality: English
Hometown: Barnsley
Occupation: University Student/Part Time Waitress
Talents/Skills: Photography
Salary: £4:32 an hour
Spouse: Matt (Boyfriend)

Height: 5ft4''
Eye Colour: Blue
Hair Colour: Ginger
Skin Colour: White
How does she dress? Casual clothing
Mannerisms: Chatty, Bossy, Sarcastic
Health: Good health
Hobbies: Photography

Radio advert analysis

As I wanted my film to be reached by as many audiences as possible I decided to reach into radio adverts to see what went in them and the effect it could potentially have on the audience. As there will be more than one method of marketing to showcase my film it will reach a different and larger audience. From watching different radio adverts there are four main things to analyse which are:

• Voice over
• Dialogue from the film
• Sound effects 
• Music

By looking at these examples I will be able to see what effects it has on the promotion of the film. This will then allow me to easily decide what I want to go in my radio advert to make it more effective on my target audience. The following clips are radio adverts for the films, Gravity, Pacific Rim, The Conjuring and The Great Gatsby. Out of all these films I thought upon first hearing that The Conjuring had a better advert so I decided to analyse it more to see how it was affecting it's audience.

The radio advert starts with a voice over "from the director of saw". By announcing that the film is made by the same director of other successful films it can persuade people to watch the film as they may already be fans of the saw films. There is also sound effects which is almost like a screeching noise. This creates suspense and makes the audience anticipate that something bad may happen. There is a continuous swap between the voice over and the music in the background. By having this change it keeps the audience interested as well as creating suspense as people are waiting to hear the information from the voice over. "The horror event of the year" is also used when talking about the film from the voice over. They're using a well considered list of words as they are using them to persuade people to go and watch the film. By saying it's the event of the year, the audience won't want to feel like they will be missing out making them go watch the film.

Also, complimenting the sound effects and the music in the background is dialogue from the film. "I see the dark entity that haunts your house". Throughout the trailer they use loaded words which make the audience have certain connotations to words such as "dark" and "haunt". By having these words the audience pressume what the film is about as well as creating mystery as they are not giving all the information away.

After the dialogue from the film it cuts back to the voice over; "critics call it a masterclass in absolute terror". Again they are using persuasive language to encourage the audience to go and watch the film. By doing this they are presenting the film in a positive light which will have more of an impact. There is still the music and sound effects in the background as it is still being used to create suspense. It also adds more depth as if it was just the voice over it would be bland. "Genuinley frightning and sensationally entertaining" are adjectives used by the voice over. 

There is then whispering from dialogue from the film "look what you made me do". This then makes the audience what has happened and who has done it. By making the audience question what is happening it is making them eager to find out how the story develops and ends. 

There is then information given from the voice over about the film. "The conjuring in cinemas now", "Rated 15"  and whilst this is being said there is a sound effect of knocking in the background and we are unaware of what the knocking sound is.

By looking at these radio adverts it has given me an idea of what I want to include in mine. I will add information about the film but not a large quantity as I want to keep the audience interested as the radio advert is meant to persuade the audience to watch the film. Although, the radio trailer was for a horror film and mine is a comedy it was still useful as there was information of what looks good and should be included in the trailer.

Production logo

MADE BY MATTHEW WOGAN

Film certificate Rating

Certificate 12 and 12a.

What's the difference between 12A and 12?

The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.

How important is the tone of a film at 12A or 12?

The overall tone of a film or video, and the way it makes the audience feel may affect the classification. For example, a work which has a very dark or unsettling tone which could disturb the audience would be less likely to be passed 12A even if the individual issues in the film were considered acceptable under the BBFC Guidelines. Similarly, if a work is particularly positive or reassuring this may stop it being pushed up a category from 12A to 15.

Will there be uses of strong language in a 12A or 12 work?

The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.

There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A).

What sort of violence can I expect in a 12A or 12?

At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).

Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works.

Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification.

 Can horror films be passed 12 or 12A?

Yes, some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12A or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing.

Radio trailers & analysis

Radio trailers for films are still commonly used but are not used as much as TV or video based adverts, physical adverts are still really common and often seen on bus stops and outside cinemas.

Squirm

The first trailer I looked at, Squirm (1976), was an American R rated horror movie. The trailer features a voice over from an American sounding man detailing the events of the film. The trailer uses pronouns to directly address the audience and make them feel as if they're there. There is eerie music playing in the background which adds to the suspense created by the film and also makes it clear that it's a horror film. The choice of words used also add to the sense of it being a horror film with them having strong connotations. The advert mentions what company the film is coming from and also the sounds taken directly from the film. The use of sound from the film gives the listener an insight into the film and it could draw them in and get their attention. The name of the film is repeated throughout which will stick in the listeners mind and the certificate is also mentioned at the end.

Star wars

The second trailer I looked at, Star Wars, The Empire Strikes Back (1980), the advert begins with listing characters from the last film which conveys that it is a sequel, the English sounding narrator then gives a brief insight into the content of the film and mentions the plot. The trailer mentions the book that will be released alongside the film which is a form of synergy. The name of the film is repeated several times throughout which will help the audience remember it and the main music from the film is used which helps draw attention to the fact the film is a sequel. The trailer mentions a place to view the film and also states what modern technology is used in the film which can be a unique selling point for it. The certificate of the film is mentioned as it's a U which the vast majority of people are able to see.

So, from my analysis a good film trailer needs to have:

• Audio from the film
• A strong voiceover
• Certificate and any unique selling points mentioned
• Famous actors or directors names
• Brief overview of the plot.

Domestic Comedy Research

Setting

The setting of a film can help the audience undertsand the film, it can help the understand the plot and can even help the audience understand characters.

In picking a setting you need to consider:

• The overall aesthetic
• Financial cost
• Available light
• Weather conditions
• Permission from land owners

Domestic Comedy 

Domestic comedies are set in generic neighbourhood, set in a conventional house.
Using a house as a main setting location for a family makes it seem more realistic. This helps the audience relate to the characters and helps the audience see things from their persepectives.