Evaluation Question 3

What have you learned from your audience feedback?

Once we had established the stroyline which we were going to use for our film we began to research exisitng films which may influence us to adapt our storyline. Once we were happy with our storyline we began to write our script which we could then allow a diverse audience to read and see what they thought of our film. I began by setting out a list of questions which would be appropriate and useful to see what the postive and negative aspects of my idea were.

1. How old are you?
2. What is your occupation?
3. Do you understand our storyline?
4. Who do you think our target audience is? 
5. What genre do you think our film is?
6. Where would you expect to see our film?
7. Where do you normally watch films?
8. Could you relate to the characters in our film?
9. Would you want to watch this film?

I then used the internet and went on Google Drive where I then used Google Forms to create a survey which I could share through multiple platforms in order to get more feedback as well from different audiences to make it less biased. When I was creating the survey I gave optional answers for some questions and text boxes for others. This meant that I would get qualititive and quantitive data which would be easy to analyse as well as being informative. Not only did I ask questions about the film I asked personal questions such as age and occupation to see if there was a sepcific age or type of audience in which my film was appealing to. 

After a few days once I had shared mny survey I looked at my feedback which I got 12 responses for. The majority of people who answered my survey were aged 17-30 which meant there was a varied opinion through the age gap as well as there being other age audiences whom took part in my questionnaire. After the first question the second was the occupation of the people who had answered my questionnaire. This was to gain background knowledge of the people who had answered the survey. 

One important question which was essential to see if my audience understood the film. The majority of my questionnaire audience understood the film. However, 3 people of this audience didn't understand the script of the storyline which we had written which meant we had to look back over to see which parts were hard to understand so that a wider range of audiences could understand and watch the film more easily. I also wanted to know who people thought our audience was aimed at. This meant that then I could see if the film was heading in the right direction. Popular answers have 'Teenagers or Young adults' alongside 'families or couples'. As we were aiming for our film to have the 12 age rating certificate this meant it would be suitable. Also, all apart from 1 person the audience knew which genre my film was. This meant the meaning and tone of my film was coming across in the way which I wanted it to.

The last question I asked was to see if the audience would want to watch the film and 9 out of 12 would want to. However, this didn't concern me too considerably as people like different genre of film so not every film will appeal to all audiences. I have already analysed the full questionnaire here.

Also at the planning stage of my film production  we filmed a video questionnaire as this would have more qualitative information and we could then also reference it with detail later on. As we were getting more information from the already structured questionnaire we didn't ask as many people as we had enough information to know how we wanted to film to be.

After all the research was carried out and we had analysed all our results we needed to research into audience for film classification. In order to do this I went onto the British Board of film classification (BBFC) to see the guidelines for each age rating. Once we had seen what was needed we chose to make our film a 12. This was down to the expletive demonstrated by Laura at the early stages of our film. Also, by setting our age rating at a 12 it allows room for multiple audiences ages.

When it came to filming we wanted to keep the genre apparent through out. In order to do this I reflected on previous examples which I had researched to see what techniques were used to do this. The main thing which I thought would help convey the genre and mood of the film was the characters relationship. As it is a domestic comedy the characters needed to have an argumentative relationship which was shown in a unique way as the communication was done through post it notes. In order to get the creative idea of the post it notes we wanted to display an argument as well as show during. In order for the viewers to understand the film they need to be able to see what was written by the characters in our film. To portray this we used a range of close ups to show what was happening. We also used close ups when we were filming the characters reactions as this would convey the mood of characters to make the audience understand.
After we had done a rough cut of our film we exported it onto YouTube where we got audience feedback as to what they thought was good and what they thought could be improved. By doing this we could tweek the last parts of our film and make it more suitable and enjoyable for the audience. Once we had gotten our feedback we found out that the audience enjoyed the music within the film and they thought the title sequence was creative and original. However, the negative aspects were that they thought the shots of the close up post it notes were not on for long enough and not everyone was able to read them. In order to improve my film we went back onto Adobe Premiere Pro to make the changes required.
Overall improvements to be made:
Lengthen post it note shots so it can be easier to read for the audience.
Shorten some shots so there is no excessive time