My idea for a Viral Ad

When thinking about ideas for a Viral Ad which would go alongside my film I wanted them to be related to each other so then people could distinguish the clear link between them both. As my film is about relationships and the arguments I can include I wanted there to be a competitive streak within the viral ad as it would raise attention as there would be a leader board included. The final aspect which I wanted to include was the post it notes. The title of my film is called "Notes" so this was important to come across in the viral ad in which I was going to produce.

 

A popular and easy thing to make at all ages are paper airplanes. As a test I attempted to make a paper airplane out of a post it note. This worked so my Viral ad would be a web page in where people can post how far they can  throw a paper airplane as well as how they may have designed or decorated them. This way it gets my audience included within the marketing of the film. This spreads by word of mouth also as friends may talk about how far they have thrown a paper airplane and may then try to beat each other. This competition could also be shared on things such as social media to showcase the film even further.

What is a Viral Ad?

Viral marketing is used to raise awareness of a company, their brand or awareness of a particular product which they may want to enhance. They can promote this in more than one method. The following are ways in which people may use viral marketing:

1. Social Media
2. Word of mouth
3. Websites
4. Blog 
5. Plus many more. 

By using these methods to raise awareness it gives the company time to showcase what they have to offer. By doing this it means that more people will know about the product or company which is being showcased. As more people have an understanding it means that there is a higher chance of success due to the audience it has reached. In addition, there are also different formats in which the viral advert can be shown in which makes it reach different media platforms. If it is viewed in a popular format such as Facebook on social media it reaches it's specific audience.

 

Overall, Viral Marketing is an easy way to reach the desired audience of choice as you can make it approachable to different media platforms. Next, it is an alternative way to things such as a movie trailer. Viral Adverts can be made to include the audience which makes them feel included within the film.

Viral Ad ideas

Viral Advert Ideas

Within our viral advert we believe that we have to incorperate Post-it notes within the concept. Viral adverts are most commonly in the form of a video as they are easy to create and are easy to share arcoss social media. A short video with some sort of post it note integration would suit our film well.

The idea comes from the game headbands, however instead of having a headband on your head the people are using Post-it notes. On each Post-it note they all have the same word "Notes". They all go round asking question but the "questions" are the plot of the story so that the whole plot is asked about. Once the last part of the person asks his "question" the all say "Notes" at the same time.
 

Complicated Aspects

More Complicated Aspects Of Our Film

The more tricky shots we are using in our film are:

• Montage?
• Jump Cuts?
• Stop Motion? 

Montage:
We are using a montage to show the scene where MATT cleans up the kitchen. We decided to use this method as it would show the audience what is happening without showing the whole thing and the film getting repetitive and boring. This can be tricky as we need the shots to match up.  In this scene we are also using jump cuts. These can be dificult as they can make the film look jarring and disconnected.

Stop motion
We are using stop motion editing technique to show our title Notes in the title sequence. We decided to use this technique as it works well within the title sequence. This teqnique has proved difficult to edit as we could not fit the whole word on the wall at the same time. We are considering using a different method to create the title of our film.

Viral advert ideas.

Viral advert ideas. 

For our viral advert we decided that actually incorporating actual post it notes within our advert would be a good idea. Videos tend to be the best format for viral adverts as they are easily sharable on social media. A short video with some sort of post it note integration would suit our film well as it would keep the idea of post it notes present within the audiences minds and represent our film.

After recent trends of "challenges" where someone had to do something that was deemed had or difficult. I decided that an advert promoting a charity would be good. Due to the nature and use of post it notes I decided using them to promote a dementia charity would be good; for the challenge part it would be a short story wrote on a normal sized post it note and then sent in to the company for a prize such as free tickets to see the film or merchandise. All profits would then be donated to charity.

Research into viral adverts.

Viral advertising is utilising social media websites such as Youtube, Twitter, Facebook and Reddit. Companies have pages or accounts on these sites where they can post their advert. Viral adverts are unique as they self replicate through users passing it along to their peers on their social platform allowing the company to have to do minimal work while still reaching a large audience; there is no guarantee that an advert will go viral as the general public is very unpredictable and may not like the advert enough to share with their peers. Viral advertising can come in many forms such as video clips, images, webpages or even branded software.

A famous viral ad campaign is the "Will it blend?" series on YouTube by Blendtec, here they blend seeming tough and random everyday items in the blenders they produce. This campaign worked because they did have a good product in the blender and used audience participation to request objects to try and blend. Another aspect in why the series worked so well is that they weren't scared to blend expensive cutting edge techonology at the time such as Apples Watches and a Chromebook. 

Their YouTube channel here

Another famous viral advert is Volkswagens "The Force", featuring a small and less menacing Darth Vader who is struggling to use "The Force". The advert is montage like and the small Vader can't make anything happen with his "Force". Because Star Wars is a very established brand many people will instantly associate the music present and his costume. He then tries his powers on the family Volkswagen car where his Dad uses the remote unlock feature to make the cars headlights flash tricking the boy into thinking he did much to his delight. The advert leaves a good impression because it tells a small story and small children are very relateable and seen as cute by many. The advert also has the element of humour which will make it more memorable for people. 

Film Poster Practice

Film Poster Practice

Before I created my film poster I had a practice on photo shop. I had a quick tutorial on how to upload images onto photo shop and used the different tools to cut the images out and place them on a background. I used this image of a pig in an astronaut costume and placed it onto a space background. I created this armature film poster just to get a feel for photo shop as I had never used it before.
I used one of the tools to cut out the pig as it was originally on a different background. I then added some text for a title of the "film" and changed the colour to white as you couldnt see the black writing on the background.