When thinking about ideas for a Viral Ad which would go alongside my film I wanted them to be related to each other so then people could distinguish the clear link between them both. As my film is about relationships and the arguments I can include I wanted there to be a competitive streak within the viral ad as it would raise attention as there would be a leader board included. The final aspect which I wanted to include was the post it notes. The title of my film is called "Notes" so this was important to come across in the viral ad in which I was going to produce.
A popular and easy thing to make at all ages are paper airplanes. As a test I attempted to make a paper airplane out of a post it note. This worked so my Viral ad would be a web page in where people can post how far they can throw a paper airplane as well as how they may have designed or decorated them. This way it gets my audience included within the marketing of the film. This spreads by word of mouth also as friends may talk about how far they have thrown a paper airplane and may then try to beat each other. This competition could also be shared on things such as social media to showcase the film even further. 
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