Film Poster Design Tips
When researching the components included in a film poster I came across a website stating that there are 7 key elements to a great film poster design.
1 Attention: The first element included in a film poster is to grab the audiences attention and encouraging them to look at the poster. This can be achieved in many different way, either through the picture, the title, the colours or the graphics.. It is said that there is a four step formula on which all film posters are based on. Attention, Interest, Desire and Action. Using a large image to text ratio brings the audiences attention straight to the image. Having well know actors on the film poster also draws attention as people will recognise them from other films/T.V shows.
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| Film Poster |
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| Film Poster |
2 Iconography: Some of the most effective film posters use iconography to imply themes within the film and what the film is about without just saying the word. Close ups of characters or specific objects are used to establish the films plot.
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| Film Poster |
3 Interest: You need to create an incentive for people to see the film. Many modern film posters use images that put the viewer in the middle of a scene from the film. The incentive is that in order to resolve the situation you need to view the film.
4 Appeal: You need to create desire with both fans and non-fans. As more and more new releases are based on books and comic books studios need to draw in both fans of the book and fans new fans of the film. Studios can rely on fans of the books to see the film regardless of the promotion, so you need to create desire to draw in new fans.
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5 Style: The poster needs to contain a look that is consistent with your film and other promotional materials. Make it unique using different styles to your advantage.
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6 Lasting appeal: Use a design that will look good on both the large movie posters and on the much smaller DVD box. Many designs when shrunk down to size look to busy and too close together as the major details are not visible.
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| Film Poster |
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| Film Poster |
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| Film Poster |
7 Recognisable: Film posters need to be recognisable. You want people to see the poster and instantly understand the main theme of the film and recognise it, whether that's from the name of the film or the actors involved. Sequals for the film have to have recognisable film posters as well as poeple may not realise that it is a sequal from the original film. They need something that ties them in to the original film.
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