Research into Radio Trailers

Radio trailer research

The conventions of a radio trailer are…
-Voice over, with hints of sound/speech from the film.
-Information at the end of the trailer, of viewing and certificate.
-The slogan to the film. -Sound effects when appropriate.
-The purpose is to persuade various audiences to watch the programme.

A radio trailer will be played through various radio stations depending on the subject of the trailer. An example of this is a animated film such as various Disney films, would not be displayed on a radio station such as Classic FM. All advertisements on the radio are played through a particular station all due to it's audience. However as short films are displayed at small film festivals such as Brief Encounters and not at a cinema, they are less likely to be advertised on the radio.

Film Radio Spots 2013 - Gravity & The Conjuring 

Gravity
The first trailer i looked at was Gravity, a Sci-Fi Thriller featuring Sandra Bullock and George Clooney. The trailer starts off and sets the scene of the film, in a walkie talkie radio sound some speaks to Houston the Nasa base. The trailer features a voice over detailing what critics were saying about the film. There is tense music in the background, connoting that the film is action packed and high tension. The advert mentions the leading actors in the film and the production company. There are snippets of the film in the trailer to draw in the audience.

The Conjuring
The second trailer i looked at was The Conjuring, a Horror featuring Patrick Wilson and Vera Farmiga. The trailer starts off with a voice over stating similar films that the director had directed. The trailer features a voice over detailing what critics were saying about the film. The voice over mentions that the film is out in cinema and that it is rated 15. There is eerie music in the background which adds to the suspense that the trailer has created and connotes the genre of the film. The use of sound from the film gives the listener an insight into the film and it could draw them in and get their attention. The name of the film is repeated throughout which will stick in the listeners mind.

Following the conventions of radio trailers and the examples from Gravity and The Conjuring, within our short film radio trailer we will follow the conventions and construct them to suit our film “Post It”. Using a voice over will enable our audience to here information about the film including the storyline and screening locations. We will have hints of dialogue taken from the short film to encourage the audience to watch the film, giving them an insight on what to expect. We will also have the voice over explaining where to view the short film. We will construct a script for our radio trailer for our voice over characters to read from. We will also have music from our short film playing in the background of the trailer, which is another convention that we found.